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Home›eGames and Esports›Saudi Gaming Strategy

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The Saudi Gaming Strategy and Savvy Games Group

The Saudi gaming strategy is a plan to build a world-class games industry inside the Kingdom by 2030, backed by Savvy Games Group and the Public Investment Fund. It has already made Saudi Arabia the owner of some of the biggest names in global play, including Electronic Arts.

Updated

At a glance

Saudi Gaming Strategy at a glance

Launched
September 2022
Initiatives
86, run by 20+ entities
2030 jobs target
39,000
2030 GDP target
About SAR 50 billion (US$13 billion)
Savvy commitment
SAR 142 billion (about US$38 billion)
EA acquisition
Completed August 2026, US$55 billion

A national plan for play

Saudi Arabia's National Gaming and Esports Strategy, launched in September 2022, treats games as an industry to be built, not simply a market to be served. Its 86 initiatives span the whole chain: hardware and technology, game production, esports, infrastructure, regulation, education, talent and funding. By 2030 it aims to add about SAR 50 billion (roughly US$13 billion) to the economy, create more than 39,000 jobs, see more than 30 globally competitive games produced in Saudi studios, and place the Kingdom among the top three countries for professional esports players.

Savvy Games Group is the strategy's national champion. Founded by the Public Investment Fund in 2021, it announced a SAR 142 billion (about US$38 billion) investment plan in 2022, including SAR 70 billion for minority stakes in game companies and SAR 50 billion earmarked for a major publisher, alongside a goal of 250 games companies operating in the Kingdom. It is part of the wider Vision 2030 program and of the work of one of the world's largest sovereign wealth funds.

Beams of stage light sweeping over a packed esports arena during a national tournament final.
Photo: KINCIR · CC BY-SA 4.0 · Wikimedia Commons

Electronic Arts: the current status

On August 4, 2026, Electronic Arts announced that its acquisition by a consortium of PIF, Silver Lake and Affinity Partners had closed. Valued at about US$55 billion, or US$210 per share in cash, it is the largest take-private transaction in gaming history. EA is now privately held, its shares no longer trade on Nasdaq, and PIF, which had been a minority shareholder for more than five years, is the majority owner.

EA remains headquartered in Redwood City, California, under its existing leadership, with franchises including EA SPORTS FC, Madden NFL, The Sims, Apex Legends and Battlefield. PIF describes itself as a long-term partner to EA's management, and the deal pairs one of America's best-known game makers with the Kingdom's ambitions in sport and entertainment.

The companies and institutions to know

The players building Saudi Arabia's games industry, at home and abroad.

Investor

Savvy Games Group

Riyadh, Saudi Arabia

PIF-owned holding company and national champion for games and esports. It invests globally and develops talent at home through Savvy Academy.

Official site ↗
Publisher

Electronic Arts

Redwood City, California, USA

Maker of EA SPORTS FC, Madden NFL and The Sims. Taken private in August 2026 by a PIF-led consortium in a US$55 billion transaction.

Official site ↗
Mobile games

Scopely

Culver City, California, USA

Mobile games company acquired by Savvy for US$4.9 billion in 2023, maker of MONOPOLY GO!, Stumble Guys and Star Trek Fleet Command.

Official site ↗
Mobile games

Pokémon GO and Niantic's games

Part of Scopely

Scopely completed its roughly US$3.5 billion purchase of Niantic's games business in 2025, adding Pokémon GO, Pikmin Bloom and Monster Hunter Now.

Esports

ESL FACEIT Group

Cologne, London and Riyadh

The world's largest esports operator, formed when Savvy bought ESL Gaming and FACEIT in 2022. It opened a Riyadh regional headquarters and broadcast venue in 2025.

Official site ↗
AnnouncedMobile games

Moonton

Shanghai, China

The studio behind Mobile Legends: Bang Bang, one of the world's most-played mobile games. Savvy agreed in March 2026 to acquire it in a deal reported at about US$6 billion.

Studio

Steer Studios

Riyadh, Saudi Arabia

Savvy's home-grown developer, building original games in Riyadh and training Saudi developers on live projects.

Stakes

Embracer Group and Hero Esports

Sweden and China

Savvy holds significant minority stakes in Embracer, the Swedish games group, and Hero Esports, one of Asia's largest esports companies.

Federation

Saudi Esports Federation

Riyadh, Saudi Arabia

Founded in 2017, the federation runs the Saudi eLeague and school leagues and operates the 25,000-square-meter SEF Arena at Boulevard World.

Official site ↗
Club

Team Falcons

Riyadh, Saudi Arabia

Saudi Arabia's flagship esports club and a multiple Esports World Cup Club Champion.

Official site ↗
Under constructionInfrastructure

Qiddiya Gaming and Esports District

Qiddiya, near Riyadh

A planned 183,000-square-meter district with multiple arenas, club bases and regional headquarters for more than 30 industry companies. See the Qiddiya project.

Education

Ministry of Education

Saudi Arabia

Signed agreements with Savvy in February 2026 to bring game development into school curricula. The national Play to Learn competition has drawn more than 700,000 high-school participants.

Official site ↗
Education

King Saud University

Riyadh, Saudi Arabia

Partnered with Savvy in December 2025 to develop games and esports talent through its College of Computer and Information Sciences.

Official site ↗
Opening 2026Education

Alfaisal University

Riyadh, Saudi Arabia

Launching a Game Design program with Savvy Academy, with its first cohort expected in the 2026 academic year.

Official site ↗

The strategy's 2030 targets

TargetGoal by 2030
Contribution to GDPAbout SAR 50 billion (US$13 billion)
New jobsMore than 39,000
Competitive games made in Saudi studiosMore than 30
Games companies based in the Kingdom (Savvy goal)250
Global rank for professional esports playersTop three

Working, studying and investing

For developers and investors, the opportunity is broad: publishing, localization for Arabic-speaking players, esports production, events and education. Riyadh is the base for regional headquarters, and our guides to free zones and company setup, startups and venture capital and universities and research are useful next steps. Investors in property near the new venues will find more in Saudi Arabia Luxury Real Estate.

Questions people ask

Who owns Electronic Arts now?

A consortium of Saudi Arabia's Public Investment Fund, Silver Lake and Affinity Partners, which completed the acquisition on August 4, 2026. PIF is the majority owner, and EA continues to be run from California by its existing management.

What is Savvy Games Group?

Savvy is the PIF-owned company leading Saudi Arabia's games strategy. It owns Scopely, ESL FACEIT Group and Steer Studios and holds stakes in other games companies worldwide.

Can foreigners work in Saudi gaming?

Yes. Studios, publishers and event companies in Riyadh hire international talent, and new academic programs are training Saudi developers alongside them. See Living in the Middle East.

Where can I see Saudi esports in person?

The SEF Arena in Riyadh hosts leagues year-round, and the Esports World Cup is expected back in the city; check the official schedule.

Ultra-Luxury Real Estate · Own Here

Own a home in Saudi Arabia

The places you discover as a guest are the places to own. Open to non-Saudis under the law in force since January 22, 2026, with designated zones in Riyadh and Jeddah; residents may own a home outside restricted areas.

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Checked October 2026. Prices and dates are approximate and can change. See our standard.